Volkswagen and MLS Brings ‘The Road to MLS Cup’ to Soccer Fans
Volkswagen has partnered with Major League Soccer and kicked off “The Road to MLS Cup”; a multi-market tour bringing the newly redesigned MLS Cup trophy, named for soccer visionary Philip F. Anschutz, to the people. The three-state tour will be driven by Volkswagen, whose Routans, Jetta TDI’s, Rabbits, and CC’s will serve as the official MLS Cup fleet bringing the trophy to the fans. “The Road to MLS Cup” culminates in Los Angeles at the MLS Cup championship game on November 23.
Tim Ellis, Vice President of Marketing for Volkswagen of America said “Volkswagen is excited about this phase of the partnership with Major League Soccer, which brings the MLS Cup championship trophy to soccer fans across the country, We see great synergies between our brand and the soccer fan base here in the U.S. Working with MLS on the “Road to MLS Cup” allows Volkswagen to further its commitment to the sport of soccer beyond our affiliation with DC United while making a meaningful connection with our family, Hispanic and sports enthusiast customers.”
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