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Verizon FiOS TV Extends Advertising Representation Agreement With Viamedia

Viamedia is to continue as the advertising sales representative for FiOS TV in select markets. Verizon FiOS TV and Viamedia have signed a renewal arrangement and this will allow Viamedia to provide advertising sales representation services for Verizon in the two largest U.S. ad markets — New York and Los Angeles — as well as operate in Dallas, Tampa, Norfolk, Providence and Buffalo, and in certain other markets when FiOS TV becomes available there.

Richard Williams, executive director of advertising sales at Verizon said “With over 70 channels available for ad insertion in each market and an exceptional video-on-demand system for long-form advertising, FiOS TV is an essential element for any local TV advertising campaign. We are excited to work with Viamedia to ensure advertisers know how to best reach FiOS TV customers, leveraging our state-of the-art, fiber-to-the-home technology.”

Viamedia’s president and CEO, Jeff Carter said, “The media landscape is changing, and we are pleased to stay on the forefront of this change through our extended relationship with Verizon.”

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This entry was posted on Wednesday, July 29th, 2009 at 5:01 am and is filed under Media News, Verizon Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Verizon FiOS TV Extends Advertising Representation Agreement With Viamedia”

  1. [...] Verizon Extends Deal With Viamedia By broadtvnews Viamedia is to continue as the advertising sales representative for FiOS TV in select markets. Verizon FiOS TV and Viamedia have signed a renewal arrangement and this will Verizon FiOS TV-Viamedia deal [...]

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