Satellite TV News

America’s Leader in Outdoor TV, Outdoor Channel has signed a multi-year deal with Fly Fishing Film Tour (FFFT) to be the official partner of the annual event. This agreement with the FFFT will allow Outdoor Channel to deliver fly fishing content to enthusiasts. Both will partner to promote on-air, on-tour, online and via video on demand to afford the network’s viewers and affiliates access to an expanded, best-in-class variety of fly fishing content.

Outdoor Channel COO Tom Hornish said “Our new partnership with the FFFT is part of our ongoing commitment to tap into the best programming and communities for each of our key verticals – fishing, hunting, shooting and adventure, by providing our viewers and affiliates with opportunities to engage with a dedicated well-rounded and unique source of fly fishing entertainment like the FFFT, we’re able to bring the additional platforms of live events and independent films to our audiences. From a marketing perspective, the activation potential is enormous. This is the most effective way to reach the estimated 18 million fly anglers across the country that fish in a wide range of water.”

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