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Nickelodeon/MTVN Kids and Family Group Research Appoints Jane Gould as Vice President, Consumer Insights

Ron Geraci, Senior Vice President, Research and Planning, Nickelodeon/MTVN Kids and Family Group has announced that Jane Gould has been appointed as Vice President, Consumer Insights and she will be placed in New York and will be reporting to Ron Geraci.

Gould will be responsible for coordinating consumer insights research for all Nickelodeon/MTVN Kids and Family Group assets, including: Nick Jr.; Noggin; The N; Nicktoons Network; Nick at Nite; and Nickelodeon’s digital brands like AddictingGames, Shockwave and Nick.com. She will help understand the attitudes, lifestyles and behaviors of target audiences, and help the channels in creating complementary and focused business strategies. Gould also will be responsible for conceiving and conducting strategic consumer research on behalf of Nickelodeon’s production, consumer products, recreation and public affairs departments.

“Jane’s enthusiasm and passion for the Nick brand makes her ideal to lead the Consumer Insights group,” said Geraci. “Her insight and experience will help keep us connected to our ever-growing audience, and help us maintain our leadership in the marketplace.”

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This entry was posted on Tuesday, August 26th, 2008 at 4:13 am and is filed under Media News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Nickelodeon/MTVN Kids and Family Group Research Appoints Jane Gould as Vice President, Consumer Insights”

  1. [...] Posted by mydirectvnews on August 26, 2008 Ron Geraci, Senior Vice President, Research and Planning, Nickelodeon/MTVN Kids and Family Group has announced that Jane Gould has been appointed as Vice President, Consumer Insights and she will be placed in New York Nickelodeon/MTVN Kids and Family Group Research Appoints Jane Gould as Vice President, Consumer Insi… [...]

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