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DIRECTV Mas Launches ‘Somos’ Campaign

DIRECTV Mas and Maridalia have joined together to launch popular jingle, “Somos.” DIRECTV Mas has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.

John de Armas, vice president for WorldDirect said “We are looking forward to tonight and Maridalia’s live debut of ‘Somos.’ It is such a
meaningful and inspirational song; one that touches at the very heart of all who arrive and live here, searching for their piece of the American dream, Judging by the reaction from our media partners and dealers all across the country, the campaign has truly touched a chord with Hispanics everywhere.”

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This entry was posted on Monday, June 15th, 2009 at 2:00 pm and is filed under DirecTV, Media News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “DIRECTV Mas Launches ‘Somos’ Campaign”

  1. [...] DIRECTV Mas has set a goal of being a part of the fabric of all U.S. Hispanic households Somos on DIRECTV Mas Tagged with: DirecTV, Media News, Somos on DIRECTV Mas no comments yet « Broadcast [...]

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