Current Media Hires Ken Ripley As Vice President of Advertising Sales
Current Media has announced that it has appointed Ken Ripley as Executive Vice President of advertising sales and will be based in New York office. Ripley will be assigned with the task of drawing on his cross-media experience to form partnerships with global brands and agencies. Current Media appointed Mark Rosenthal as CEO of the company in July.
Ripley will also put his efforts to expand the company’s successful Viewer Created Ad Message (VCAM) marketing partnership program and will develop the next generation of advertising products designed to empower consumers to promote brands with innovative peer-to-peer marketing tools and programs on Current Media and its content partners.
Mark Rosenthal, CEO, Current Media said, “I am delighted to bring in a talented leader like Ken Ripley to build upon the successful participatory advertising platform at Current Media. Ken has been a pioneer in the industry and has a long history of developing innovative programs that are a win for both consumers and the advertisers looking to reach them.”
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