2008 MTV Europe Music Awards Delivers Multi-Platform Success
MTV Networks International has successfully demonstrated its expertise through its entire web and mobile services to support the 2008 MTV Europe Music Awards. The Awards were sponsored by edc by Esprit, Sony Ericsson and Dell. There were 4,030,269 unique visitors to the Awards’ dedicated website at www.mtvema.com.
This represented a 33% increase year on year, with a 26% increase in visits to 6,877,324. With a focus on creating a site that was more content-rich than in previous years, average time spent on the site was 06.06 minutes. On the day of the show itself, the live web cast, including Perez Hilton’s live report from the red carpet, delivered 807,248 live streams.
Gary Ellis, Vice President, Content & Operations, MTV Networks International said “The success of the MTV Europe Music Awards website underlines that MTV understands that audience demands content-rich multi-platform support and that is what we delivered for this year’s MTV Europe Music Awards, as well as giving the audience an opportunity to vote in ten of the Awards’ categories, we ensured that the site offered a depth and range of content that fulfilled their appetite for relevant and up-to-date information in every region and in a broad spectrum of languages.”
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